Key information

🔎 Fund Overview

Cardlytics, Inc. is a digital advertising platform. The Company operates an advertising platform, namely the Cardlytics platform within its own and its partners' digital channels, which include online, mobile applications, e-mail, and various real-time notifications. Through the Cardlytics platform, marketers can deliver advertising content to customers that allow them to earn rewards, which are funded with a portion of the fees it collects from marketers it collects from marketers. With the Cardlytics platform, it enables marketers to reach potential customers across its network of financial institutions (FI) partners through their digital banking accounts. It also operates a customer data platform, namely the Bridg platform, which utilizes point-of-sale (POS) data, including product-level purchase data to enable marketers, in a privacy-protective manner, to perform analytics and targeted loyalty marketing and also enable marketers to measure the impact of their marketing.