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Purple Innovation, Inc. is a provider of comfort solutions. The Company offers a variety of branded and premium comfort products, including mattresses, pillows, cushions, bases, sheets, and more. It develops its products, through its proprietary gel technology, Hyper-Elastic Polymer. It has three mattress collections: Essentials, Premium, and Luxe, with mattresses ranging from its original Purple to its redesigned and improved Premium and Luxe mattresses. It sells five types of pillows: the Purple Harmony Pillow, the Purple Pillow, the Purple Twin Cloud Pillow, the Purple Cloud Pillow and the Kids Pillow. It offers Purple TempBalance Duvet and Purple PerfectStay Duvet covers. Its protector is also stain-resistant and machine-washable. It sells four types of seat cushions and one back cushion, all in varying sizes and shapes. It markets and sells its products through direct-to-consumer e-commerce, Purple-owned retail showrooms, and retail wholesale partners.