Key information

🔎 Fund Overview

comScore, Inc. operates as a cross-platform measurement company that measures audiences, brands, and consumer behavior worldwide. Its data footprint combines proprietary digital, TV, and movie intelligence with demographic details to quantify consumers’ multiscreen behavior. The company deliver custom solutions, syndicated reporting, cloud services (SaaS), and on-premise software to drive reporting, and real-time and predictive analytics. Its audience analytics products include MMX, an online audience measurement and media planning solution; Video Metrix that provides end-to-end video measurement in the online video marketplace; qSearch, which captures all of the search behavior at approximately 200 search properties in 38 individual countries and worldwide; Reach/Frequency suite that lays out campaign options and allows to analyze online advertising plans site-by-site and across media platforms; and Device Essentials to provide insight into unique digital device usage and traffic based on actual observed online visitation data. The company’s advertising analytics products comprise validated Campaign Essentials, a holistic ad and audience delivery validation solution; Action Lift to capture the effectiveness of a campaign; Brand Survey Lift to measure the overall branding impact of a campaign, as well as the specific lift contribution by publisher, data provider, and creative; validated Media Essentials to evaluate inventory by site, domain, section, and ad slot; and Brand Survey Lift Pulse to measure the breakthrough and impact of digital advertising in real-time. It serves agencies, CPG, education, energy, financial services, government, healthcare, investment research, manufacturing, media, pharmaceutical, professional services, retail, technology, telecommunications, and travel industries. comScore, Inc. has a strategic partnership with Adobe Systems Incorporated. The company was founded in 1999 and is headquartered in Reston, Virginia.