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Stitch Fix, Inc. is an online personalized styling service company. The Company operates primarily in the United States and United Kingdom. The Company combines the human touch of stylists with the precision of advanced data science to make online personal styling accessible to everyone. The Company serves its clients in categories, such as women's, petite, maternity, men's, kids, and plus apparel, as well as shoes and accessories. The Company leverages its data science through a custom-built, Web-based styling application that provides recommendations to its stylists from its selection of merchandise. It also gathers a range of merchandise data, such as inseam, pocket shape, silhouette, and fit. Its clients can engage in receiving a personalized shipment of items informed by its algorithms and sent by a Stitch Fix stylist (a Fix). Its clients can purchase directly from its Website or mobile app based on a personalized assortment of outfit and item recommendations.